Advertising Law Updates
Advertising & Marketing Law Update - January 2008
New Laws Impact Marketers in 2008; Website Developers Should Consider Accessibility; Internet Sellers Must Comply with California-Specific Marketing Restraint; Unsolicited Fax Marketers on the Hook for Four Years; UC Regents Must Keep Promises Regarding Professional Fees; State/Local Prosecutors Continue to Focus on Weights and Measures Cases
Advertising & Marketing Law Update - May 2006
Rules for Marketing by Fax Become More Complicated
Advertising & Marketing Law Update - July 2005
Senate Passes Bill to Facilitate Fax Marketing; Legislature Likely to Approve Car Buyer's Bill of Rights; Unauthorized Use of Photo Results in $15 Million Judgment; Nevada Casinos Must Defend in California; Court Upholds Wine Labeling Law; What Happens When Palm Trees Obstruct Billboards?; “Red Bull” Targets “Red Rave”; Internet Marketer Claims that Rival Copied Website
Advertising & Marketing Law Update - March 2005
Prop 64 Limits Attorney-Driven Suits; Blockbuster Dinged for "No Late Fees" Campaign; “Happy Cows” to Continue Starring Role; New Laws Govern California Marketers; Supplement Company to Pay $3.5 Million; Former PR Executive Faces Criminal Charges; “Car Buyer's Bill of Rights” Reintroduced
Advertising & Marketing Law Update - October 2004
Proposition 64 May Limit “Shakedown” Suits; Cigarette Surtax Can Fund Ads Critical of Tobacco Industry; Sacramento Judge Invalidates Restrictions on Dental Specialty Advertising; No Error for Steve Garvey to Pitch Diet Product; Governor Vetoes “Car Buyer’s Bill of Rights”; False Advertising Suit Flares in Sacramento; First Conviction Under the CAN-SPAM Act of 2003
Advertising & Marketing Law Update - August 2004
“Made in the U.S.A.,” or Not?; “Napa” Wine from the Central Valley?; Ralphs Faulted for “Great Escape” Promotion; eBay Saved by Its Release; Arnold Can’t Muscle Dealer Into Local Court; Circuit City Defuses False Advertising Suit; Local Dealer Sued for “Dan the Repo Man” Promotion
Advertising & Marketing Law Update - June 2004
FTC Rejects Do Not E-Mail Registry; Leatherman Snipped for “Made in the U.S.A.” Claims; KFC’s Health Claims Don’t Fly; Private Plaintiffs Target Chicken Producers; Macy’s and PETCO Pay for Overcharging; Sacramento DA Busts “Booty” Suppliers; Turlock Furniture Store Penalized
Advertising & Marketing Law Update - April 2004
Privacy Policies Must Be Posted by July 1, 2004; FTC Announces Settlement with Tower Records; California Legislation May Set Standards for Used Car Certification; FTC Specifies Label for Sexually-Explicit
E-Mail; Flea Market Operator Liable for Copyright Infringement
Advertising & Marketing Law Update - February 2004
New Federal Rules Curb Telemarketing; Marketers Look to FTC to Clarify CAN-SPAM Act; Business Groups Ask Voters to Stop "Shakedown Lawsuits"; California Consumers Receive $92 Million in Refunds; A Missing Half Pound of Fertilizer Costs $2 Million; FTC Sues Debt Negotiation Service
Advertising & Marketing Law Update - December 2003
Federal Anti-Spam Law to Trump State Law; When Does Puffing End and Deception Begin?; California AG Sues Pearle Vision and its Directors; Lawsuit Filed to Enforce Do Not Call Registry
Advertising & Marketing Law Update - October 2003
Do Not Call Registry to Reduce Telemarketing? New Rules on Unsolicited Faxes Delayed; Nike Settles Landmark False Advertising Case; Gift Cards Can’t Carry Dormancy Fees; Large Online Retailers Can Be Sued in California; Kay-Bee Toys Settles Deceptive Pricing Cases
Advertising & Marketing Law Update - July 2003
Supreme Court Punts on Corporate Free Speech
Advertising & Marketing Law Update - May 2003
Sac DA Targets "Repo Joe"; Sac DA Charges Dealer with Selling for More Than Advertised Price; Challengers Must Prove Advertising Is False; Telemarketers Can Be Sued for Taking a Large Cut of Charitable Donations; Momentum Grows for New Anti-Spam Laws; Californians Flock to Do-Not-Call Registry
Advertising & Marketing Law Update - March 2003
Do-Not-Call Registry Coming Soon; Victor Wins a Round with Victoria; Nike Hopes for a Swoosh at the High Court; Media Squeezed by Regulators and Advertisers; Internet Advertisers Beware
Advertising & Marketing Law Update - January 2003
Reasonable Consumer Standard Prevails in California and Beyond; Promotional Drawings May Violate Lottery Laws; Class Action Filed Against Local Auto Dealers; Steve Garvey Prevails in FTC Suit; "Napa" Wine from Lodi Grapes
Advertising & Marketing Law Update - November 2002
Gift Certificates Are Immortal; Merchants Must Keep Shipping Promises; Tighter Limits on Fax Marketing in 2003; Weight-Loss Ads Heavier on Deception, Says FTC; Magnetic Mattress Pads Targeted
Advertising & Marketing Law Update - August 2002
Suits Against Car Dealers Spark Legislation; "No Tax" Claims Violate the Law; Lockyer Investigates Unsolicited Faxes; It's Now or Never; FTC Scrutinizes Internet Health Claims
Advertising & Marketing Law Update - June 2002
False Advertising; Business Opportunity and Work-at-Home Scams; National Do-Not-Call Registry; California Auto Dealer Advertising Law
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